Privacy policy

At Sweeps First, we value transparency, trust, and responsible communication.This Privacy Policy explains how we handle information collected from visitors to sweepsfirst.com (https://sweepsfirst.com/), a U.S.-based sweepstakes-casino and social-casino affiliate website.We are not a casino operator; we provide educational and promotional content about entertainment-based sweepstakes and social-gaming platforms that are legally available to American consumers. Our goal is to help users make informed, responsible decisions while maintaining the highest standards of privacy protection and data ethics.

By using this website, you agree to the practices described below. If you do not agree with this policy, please discontinue use of the site immediately.

About this privacy policy

This Privacy Policy applies to all users of Sweeps First within the United States and outlines how we collect, process, and safeguard information. It has been designed in line with Federal Trade Commission (FTC) guidance on affiliate transparency and U.S. state-level privacy standards, including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). It also reflects general best practices followed by responsible affiliate and marketing publishers across the iGaming and social-casino industry.

Who we are

Sweeps First LLC is a Delaware-registered independent affiliate publisher. We provide news, reviews, and marketing comparisons for sweepstakes casinos, social casinos, and free-to-play gaming operators that allow users to participate without real-money gambling. We never process payments or handle user wallets; instead, we connect users with licensed or law-compliant third-party platforms through affiliate links and marketing campaigns.

Our mission is to make the sweepstakes-gaming market more transparent. We combine editorial independence with clear compliance commitments so readers understand how we earn revenue and how their data is treated. For any privacy or data inquiries, contact info@sweepsfirst.com.

Information we collect

We collect limited information necessary to maintain website functionality, measure performance, and improve the experience.

Automatically collected data includes:

• Device and browser identifiers (IP address, OS type, screen resolution, user agent)
• Session analytics (pages viewed, time on site, referral links, and click-through data)
• General location derived from IP address to tailor language or compliance notices
• Cookies, pixels, and similar tags for affiliate tracking and traffic analytics

Information you voluntarily provide may include:

• Email address or name submitted via contact or newsletter forms
• Comments, messages, or feedback provided through surveys
• Preferences selected in cookie consent banners or settings

We do not collect payment information, government-issued IDs, or sensitive categories such as race, religion, or biometric data.

How we use your data

Sweeps First uses collected data for legitimate business purposes, such as:

1. Operating and optimizing our website, ensuring speed and accessibility
2. Tracking affiliate performance so that referrals are attributed correctly to our partners
3. Analyzing user behavior to refine articles, SEO, and marketing campaigns
4. Detecting fraud, abuse, or technical errors and protecting system integrity
5. Complying with applicable U.S. laws, tax regulations, and contractual obligations

We process personal data under the legal bases of legitimate interest, consent (for cookie usage and marketing opt-ins), and legal obligation where required by law.

Cookies and tracking technologies

Like most affiliate websites, we use cookies, web beacons, and analytic scripts to personalize experiences and measure engagement. Cookies allow us to:

• Identify returning visitors;
• Remember language or region preferences;
• Evaluate marketing effectiveness; and
• Ensure correct affiliate commission attribution.

You can manage or delete cookies using your browser settings. Essential cookies cannot be disabled because they support basic site functions such as navigation and security. Third-party analytics (e.g., Google Analytics) may collect aggregated usage data subject to their own policies.

Data sharing and disclosure

Sweeps First does not sell or rent personal information. We may share limited information with carefully vetted service providers and partners who assist us in delivering our services:

• Affiliate networks – to track conversions and ensure accurate reporting
• Analytics and ad partners – for aggregated performance data
• Hosting and security vendors – to maintain reliable and safe infrastructure
• Regulatory authorities – if required to comply with a lawful subpoena or request

All partners must adhere to confidentiality agreements and use data only for authorized purposes consistent with this Privacy Policy.

Data retention and security

We retain personal information only as long as needed to fulfill the purposes outlined above or as required by law. Data is stored on secure, access-controlled servers located in the United States. We employ encryption, firewalls, and intrusion-detection measures to minimize risk.

While no online system can guarantee absolute security, Sweeps First continuously reviews its technical and organizational safeguards. If a data-security incident occurs, we will notify affected users and authorities as required by applicable law.

Your rights and choices

Depending on where you reside, you may have specific rights regarding your personal information, including:

• Access and Portability: Request details about what data we hold and receive a copy in a usable format
• Correction: Request correction of inaccurate information
• Deletion: Ask us to delete personal information, subject to legal exceptions
• Opt-Out: Decline certain data-sharing or marketing activities

To exercise these rights, email info@sweepsfirst.com with the subject line “Privacy Request.” We may verify your identity before fulfilling requests. California residents can refer to the California Privacy Notice below for additional rights.

Third-party links

Our website contains outbound links to third-party sweepstakes or social-casino platforms. Sweeps First is not responsible for the content, data practices, or security measures of these external websites. When following an external link, please read the destination site’s own privacy policy and terms of service.

Children’s privacy

Sweeps First content is intended for adults aged 21 and older. We do not knowingly collect or maintain information from anyone under 21 years of age.If we discover that a minor has submitted personal data, we will remove it promptly and take reasonable steps to prevent future occurrences.

Updates to this privacy policy

We may modify or update this Privacy Policy periodically to reflect operational changes, new technologies, or legal developments. The “Last Updated” date above indicates when revisions took effect. Significant updates will be clearly communicated on this page, and continued use of our site after updates constitutes acceptance of the revised policy.

California privacy notice

Under the CCPA and CPRA, California residents have enhanced rights:

• Right to Know - Request disclosure of the categories and specific pieces of personal information we have collected
• Right to Delete - Ask that we delete personal information, subject to statutory exceptions
• Right to Opt Out - Prevent information from being shared for cross-context behavioral advertising
• Right to Non-Discrimination - We will not deny services or charge different rates if you exercise these rights

To submit a verified request, you can email info@sweepsfirst.com with the subject line “California Privacy Request.” or contact us at contact us page.